EUROGAS is a non-profit organisation representing the interests of the European gas wholesale, retail and distribution sectors. Following the appointment of a new Secretary General, EUROGAS decided to roll out a new communication strategy based, among other things, oncreating a strong brand identity to reinforce its visibility and strengthen its approach in engaging with its European and global stakeholders.
Generis was asked to develop a new graphic line that is to be applied to all publications in order to provide the organisation with a more powerful signature and reinforce its messages. Generis’s added value is quite specific because it is based on our long experience in public relations programmes for industrial sectors: involvement in the strategy, implementation of a visual identity system, graphical creativity, and enhancement of editorial content.
EUROGAS can now rely on an efficient new tool for all its external communications activities.